中小企业做品牌十忌(五)（The small and medium-sized enterprise brand volumes (five)）.docVIP

中小企业做品牌十忌(五)（The small and medium-sized enterprise brand volumes (five)） Taboos: empty quality Absolutely can not be quality as mantra! Small and medium sized enterprises must be from the heart to realize that quality is the fundamental business, product quality is the life, quality is the cornerstone of the brand; small and medium-sized enterprises must conscientiously and put the interests of consumers in the first place, in good faith-based, quality first, quality throughout the enterprise development process. In other words, in the era of increasingly symmetrical information, small and medium-sized enterprises must pay attention to the practice of internal strength, strengthen quality supervision, strict procurement, and all-round guarantee product quality. Sanlu milk powder incident reflects the quality of the product, on the one hand is the fault of the dairy farmers, but Sanlu milk powder as brand-name products and products exempt from inspection, enterprises in quality control is not doing not in place? There is a phenomenon worthy of attention, general enterprises in product quality can not be strictly checked, but in propaganda caliber can be strictly checked. Sanlu crisis public relations and domestic milk powder enterprises collective aphasia, these more play the national anger, seriously hurt the feelings of consumers. Food safety is related to peoples life event, big brands such as Sanlu can instantly defeat in the quality of small and medium-sized enterprises can not learn a lesson, more effort, more emphasis on quality? In fact, not only Sanlu milk powder, international brands also in the ignore the quality, in 2005, the United States famous brand Haagen Dazs ice cream out of the black workshop event. The most popular high-end ice cream, Shenzhen fashion beloved cake (Haagen Dazs ice cream sold in Shenzhen), came from Luohu District Zhenhua building in a set of three rooms and a small workshop, workshop supplies Shenzhen Haagen Dazs all 5 brand manag