中国家电,类奢侈生存（Chinese household appliances, luxury survival）.docVIP

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中国家电,类奢侈生存（Chinese household appliances, luxury survival）.doc

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中国家电,类奢侈生存（Chinese household appliances, luxury survival）

中国家电,类奢侈生存（Chinese household appliances, luxury survival） Luxury is a kind of social phenomenon, but also a survival state. People in the past only exists in the definition of luxury luxury clothing brands such as the carrier, Louis, Burberry, GUCCI, Louis Vuitton? Armani; Chanel, Dior brand perfume; watch brand Vacheron Constantin, Patek Philippe; MontBlanc and other writing tools symbolic goods. These luxury goods with high price, limited edition production away from the general public people. The price is high, but relatively can be got, but also has a unique brand scarcity value also has the character of taste, fashion goods, can be called luxury. Luxury is a brand scarcity value, with first-class workmanship, the price is high, and can be mass-produced commodities, it is worth less than a luxury, and greatly higher than that of the mass consumer products. Luxury has four characteristics: 1, have a scarcity value brand. 2, has a unique symbol of claims, and the judgment of value. Luxury offers more consumers emotional needs. 3, have the popular taste and high cost. 4, the product process is perfect. These four features: Based on luxury brand is very common in todays public life: Such as coffee in Lanshan, Mandeling Swatch watches In Adidas, Reebok sports shoes The dress of the HM, LEVI ZARA, S Limited Edition Accessories in SWAROVSKI Drink in Chivas, Moutai, Evian SIEMENS home appliances These brands have a higher price, and their traditional luxury goods, has a unique taste of the brand scarcity value, the difference is the luxury is many consumers can buy goods at a jump. In Shanghai the best strategy of brand marketing planning agencies found in 2008 to survey new system family and after a generation of consumers in 2009 more than 6300 of the 41 city Chinese 80, after 90 after China after generation consumer group (80, 90 after the new consumer) there are two kinds of identity for luxury goods: One is the identity and abide by the construction of the traditio