Corporate strategic objectives of the type of network marketing（企业战略目标的网络营销的类型）.doc

Corporate strategic objectives of the type of network marketing Research papers Download information: marketing strategy is the focus of corporate strategy, corporate marketing job is to make the overall, long-term planning and direction, in order to achieve business goals, capabilities and resources between the three dynamic business environment balance Shenzhen and marketing planning () summed up according to their experience, business network marketing strategic objectives generally have the following types: 1 type of network marketing sales network marketing model targeted sales goal is to expand the network marketing business, with online interactivity, immediacy, and global real-time to provide customers with convenient online point of sale. Many traditional retailers have set up an online point of sale, such as the Beijing Book Building, the online sales site. (2) service-oriented goal of service-oriented network marketing network marketing objectives are mainly to provide customers with online services online. Customer service personnel can remotely through online consultation and after-sales service. At present, most information technology-based companies have established such a site. 3 brand-based network marketing objectives The aim of the brand-based network marketing business on the Internet to establish the brand image and enhance direct contact with customers and communication, increase customer loyalty for the business goals of the current marketing and follow-up for the enterprise lay the foundation for the development of present most of the corporate sites of this type. 4 goals to enhance the type of network marketing to enhance the type of network marketing objectives primarily through network marketing instead of the traditional marketing tools, reduce overall marketing costs, improve marketing efficiency, marketing and management to promote and enhance the competitiveness of enterprises such as Dell, Haier and other sites of this