Combat- the use of bondage store marketing to improve conversion rate（战斗u2014u2014束缚店营销的使用,提高转化率）.doc

Combat: the use of bondage store marketing to improve conversion rate Research papers Download News: hard attracted traffic, but the sellers are really making money yet? Therefore can no longer keep our noses drainage, and put up the value of each flow, the flow into sales The trick in - related marketing. Related marketing sometimes called bondage marketing, sales in the current association which has many shops began to use. Related marketing refers to a baby at the same time put the other similar pages, and so can be used with the same brand associated with baby. The purpose of association of four kinds: So how do we do affiliate marketers do? A complementary association A main product: Shop Hot or price match the target customer groups. B related products: The main products meet the target customers to purchase additional demand + price should not exceed 30% of the main product + multiple associated products, the use of price ladder is a good way. 2, replacing related Featured Products: shop selling prices meet target customer groups similar products Related Products: Products Similar Price + like + brand similar grade Do related marketing those products should be related? Associated product, the product must be associated with the sale, or to play back the opposite effect, it is very important! Many people have to eat a lot because of this loss, not only through the associated marketing to enhance turnover, but a lot of churn. For example: sell a smart phone. Then arrange associated product, you can choose complementary products such as: mobile phone sets, high-end headphones, business battery, Bluetooth headset, charger, etc. can not put a computer in the Product Categories associate here, this is not too good. Location related products Related marketing position has been a very controversial topic. Most sellers will be in the top of the Baby details page do a lot of related products, accounting for the page is also