Consultative Training Case 7- ideas better than methods（咨询培训案例7 -思想比方法）.doc

Consultative Training Case 7: ideas better than methods Mechanical processing industry, the most popular, but also the most difficult to operate. Popularity because it is the basis of the manufacturing sector, it is difficult operation because the industry as a whole technology, management and marketing level is very low, many companies process drawings Si Shouzhuo decades ago and production management. primarily an OEM manufacturer of mechanical processing industry, there can rely on the customer base, there is no perfect technology and process, there is no decent business and marketing management, to the low-skilled, low-margin, high-picky industry to survive, more companies have chosen to sell this ‘seems fast effect’ narrow way. Case Seven: a fascination with sales techniques machinery manufacturing enterprises 1, the main problems of business: marketing approach spawned a marketing coward This is a Northern machining companies, products, marketing and management who are good to Chen, the person in charge of its marketing is the four most keen to learn ‘is the most practical, the most subtlety’ sales approach, I hope each can learn a trick defeat the enemy once. Yedun Ming felt that this pragmatic spirit is precious in the enterprise or industry ignorant of start-up period is still feasible and if long-term hold, it will lead to sales of fatigue, there is no good sales methods, no major sales policy, there is no magic salespeople, enterprise marketing management is only fate, and this independence and enterprise management, risk controllability is violated. Believe in pragmatic marketing person in charge, not the General Assembly ignores those who pay attention to teamwork, system operations, integrated force play, their martial arts martial, little interest in large ones, while the moves, relentless pursuit of mass destruction, so that the person in charge of marketing usually born salesperson, relationships, stalker, ground fighting with blood, they c