Combat- small brand from marketers how to tap the potential of the road（战斗u2014u2014小品牌从营销人员如何利用道路的潜力）.doc

Combat: small brand from marketers how to tap the potential of the road Research papers Download News: “an institution on social media accounts should have images and personalities,” which basically has become a social media agency account operator consensus. Since joined the social media, of course, is to socialize, users want to communicate with a person. a social media consulting company account is learned wisdom, a sanitary napkin brand, naturally, people need to paste caring lovable. Big Brand Social Media Marketing is icing on the cake However, not every company Each product has so many unique brand positioning, especially in the second camp, consumer brands, a lot are in the wars in “the pursuit of quality of life has a certain urban white collar” of the class crowd, enterprise budget and human resources are limited, the user’s interest and attention the same time is limited, there is content to be truly plump and “personality” attractive concern is not so easy. Social media marketing, many times icing on the cake is done, rather than timely thing. In that several leading brands, thanks to the existing brand reputation, customer base and the human and financial resources into capabilities, can be more easily social media platform to build relationships, to help them better amplify the sound, providing more communication with consumers in the form of so high handsome rich client, encounter a creative agency, but doing it naturally handy complement each other, while for many expectations With social media, one thousand two hundred thirty-four several major advantages to rise from the second and third tier to tier brands, it seems that everything is not so beautiful. Xianpinaifu also reflected the reality of social law in the digital social media platforms play a role, asking too user’s attention, there is no “strong background” brand can only be either “out of place to host the first”, or the amount of water forwarding Comments like the numbers game