Combat- six elements to explain network marketing strategy（战斗u2014u2014六个元素来解释网络营销策略）.doc

Combat: six elements to explain network marketing strategy Research papers Download information: If you decide to enter the network marketing business, it must do enough mental preparation and talent accumulation Overall, there are six levels of points. 1 correct view of network media, to understand network culture. Enterprise network platform is not plots, but not the “mouthpiece.” Network is a complex, varied, dynamic media platforms, many so-called “negative remarks” is precisely an effective part of Internet culture, rather than deliberate attack. When users the Expo volunteers called “cabbage” time, if relevant “frown” or “hostile netizens”, it would certainly become the object of ridicule attack hundreds of millions of Internet users, but the Shanghai World Expo organizers choose heed public opinion and network conventions, so that volunteers are more than four hundred million Internet users have a favorite name. In fact, many Internet users just in the expression “public opinion” rather than deliberately created contradictions between the enemy this regard, enterprises should understand and take good care and handling. Therefore, we understand Internet marketing, there are nine characters must deeply understand the, website promotion, “Do not be evil, enough tolerance, good communication”, which can be considered the words of goodness to the enterprise. “Do not be evil” is the product quality and corporate culture to withstand scrutiny, rather than deliberately exaggerated and intentional fraud last year ignited the “Tang Jun incident”, is to be caught netizens integrity and moral dimensions of the problem, “Enough inclusive “to understand the network is fully unconscious attacks and accusations, and do not actively fight, otherwise it will backfire,” good communication “is to find the core elements for targeted communication (opinion leaders and even the line of communication is necessary ). 2 companies must think strategically in the