Combat- Shop train keyword bid settings Skills（战斗u2014u2014商店列车关键字出价设置技巧）.doc

Combat: Shop train keyword bid settings Skills Foreword Many sellers in the open train, has tangled keyword bids in the end what you need to set the price, in fact, the price is set keyword is to get more traffic, sellers need to be considered in terms of visits. Following on from the small series to share the next train keyword bidding tips, hope for sellers to help. I. First, we must first understand the value of traffic Judging from the equation: Guest value: profit / views, of course, this is based on the actual situation of the seller to be calculated. After the visitor value calculated, as long as your keyword bid is less than this value, the more traffic, the more you earn. For example: Over a period of time the total flow of a baby is a 1000 turnover of 50 pen this time, the profits of each transaction is $ 10. Then that about every 20 will deal a flow capacity of each bring an average of 10/20 = 0.5 of profits. Find this baby is set as long as the bid is less than 0.5, so the more traffic, the more you earn. Second, followed by the keyword bid settings 1, the default bid In just Promoted goods, we will be unified for all keywords bid a price, this time visitors will be able to bid as the default value. In setting the default bid, it can be set according to the market price of the baby category, daily limit and baby push primary and secondary requirements. After the main push for the baby, you can modify those keyword quality scores relatively high price, under normal circumstances to modify keyword quality scores 6 points or more in price, the remaining keywords to bulk edit. 2, in the test phase can modify individual bids based on traffic First, for the Pan-word within the industry, you can choose a conservative bid hot words, because the word you want to spell category unless there is a strong financial guarantees in order to have effect. Second, for those precise words, you can increase the intensity, try to control