Consultative Training Case 4- dual-brand strategy（咨询培训案例4 -双品牌策略）.doc

Consultative Training Case 4: dual-brand strategy Compressor as PC, first imitating foreign products of domestic enterprises, and then get involved in the nose and other core components, and launched its own brand of high-end products. Affordable products that rely on fortune, although there are many sales can be meager profits so hard they had to sell their high-end brands. many old customers they know too much, if in the same company, the same brand emerged, probably does not want to be exposed Laodi purely luck. Shanghai suburbs there is such an empty press enterprises, the scale at 2 million or so, the industry higher visibility. them a few years ago trying to promote a new record high-end brands, gains little, one devoted to the boss without effort, and secondly, is not found to justify brands marketing strategy. Case 4: For new branches of trees in a compressor business 1, the main problems of business: Tree has ended, but the wind does not Ganxiu The workshop-style air compressor business after years of development, also in Shanghai suburb of a small piece of hard work, the boss has been very satisfied, but following his years of entrepreneurial Natives also trudged wealth freedom muddy trail. first meeting, the boss told Ye Duiming team du jour and ideals of his public career, as if, he was detached from the vulgar corporate affairs, has thrown himself into the great flood of public movement. So, ask him a few questions: Do you think the greatest place entrepreneurs Where do? Do you think of charitable funds management business difficult or easy than you? Ask a result, it is to make the people here disappointed. Originally, he just could not find a way out of enterprises, there is no good reason to have an account with fellow entrepreneurs, but to confound right and wrong way to find an ideal gorgeous gray corporate fig leaf. entrepreneurs that want to rest in a tree, and how can we be satisfied with colleagues Not wealthy loss of confidence in the