Combat- With DSP explore new values #8203;#8203;of network marketing（战斗- DSP探索新值 # 8203; # 8203;网络营销）.docVIP

Combat: With DSP explore new values #8203;#8203;of network marketing Research papers Download news: in the moment with large data-based network marketing, DSP is the most prominent and successful as a model, but the large value of the data is not limited to this. Network and the rapid development of technology and the rapid changes in the concept of the audience, making the current digital marketing revolution in a fierce among the various new technologies to be applied to the field of marketing, a variety of new marketing models are emerging, DSP (including RTB procedural and non-RTB purchase) is one of the best, and it has brought changes to the marketing industry has become increasingly prominent and transit. DSP brings value of network marketing 2012 is known as China’s first year RTB with Google DoubleClick, Taobao Tanx, Tencent and other advertising ADX trading platform (Ad Exchange) continue to emerge, China’s RTB industry chain has taken shape, according to IDC statistics, in 2012 China RTB display advertising market reached $ 20 million, while in 2013, the purchase of RTB spending will grow by 300 percent reached $ 83 million, the rapid growth. In the whole industry chain, RTB, DSP is the most central aspect plays an indispensable role by DSP, advertisers can ad trading platform in an online ad impressions for each real-time competition that RTB, through every an advertising audience to choose, and a controlled price to buy for this particular ad exposure for your audience, and effective advertising information accurately push target audience, thereby efficiently and accurately to achieve advertising and marketing objectives and improve marketing ROI. For DSP industry, is currently in the early stages of market development, in 2012, China DSP market started, MediaV, for Friends of interactive, easy media and other online advertising companies have launched DSP products to seize the market, in the future, share core values company data and