Combat- What is the secret of marketing of the story is-（战斗-什么是营销的秘密的故事）.doc

Combat: What is the secret of marketing of the story is? Read lt; gt; A book, people may still remember the great Mark Zuckerberg’s vision, that is to ‘connect the world’, but many people may not notice a big Zuckerberg’s another ideal - advertising into content Like every user connected world, every one of subversion users, like the advertising into content creators want great brands on the Internet era, the same meaning full of change. In fact not only the content of advertising to become, in the era of increasingly fragmented troubles and new media context, all marketing material and activities in nature there are ‘content’ of the demand. Essence of marketing is to communicate, and the best communication medium, it is those audiences who are either useful or interesting content to make advertising, marketing, public relations and all other market-based instruments have become high-value content, we should take off the cloak of all packaging, reduction of marketing character. Marketing era of excess, brand caught in the Prisoner’s Dilemma From newspapers, radio, magazines, TV, the Internet portal, community forums, microblogging, and constantly enrich and change the form of micro-channel ...... the media, so that the audience is also used to follow the ever-changing catalyst. Pervasive media, like a sharp blade Like, dismembered the audience all the idle time, compete, ‘fragmented time’ become a key marketing. In this context, coupled with the overall environment of a buyer’s market, making the brand enterprises to attract the audience’s attention, you can only either increase the frequency and coverage of marketing, either to enhance the marketing of ‘strength.’ Ever since various brands torrents into a marketing and constantly refresh the above indicators, but also to such as ‘Frankie sheep, beef cattle,’ so vulgar ads abound. however products and services, brand companies are unable to meet the user’s expectations, but to continue betting on th