Combat- to strengthen the ability to work to enhance the customer conversion rate shop（战斗,加强工作能力提高客户转化率商店）.doc

Combat: to strengthen the ability to work to enhance the customer conversion rate shop Research papers Download News: To improve the conversion rate of customer requirements, too general to hard-wide activities, the common people hard-wide conversion rate of the day is much lower than the daily conversion rate shop, where there are many reasons for subdivision down , customer service is just part of the market today are moving in the development of segmentation, job requirements also require more segments. From the customer’s point of view, we are now mainly on the following two conversion rate indicators: 1, consulting conversion rate = final number of orders / inquiries single number 2, payment conversion rate = number of final payment / order number Advisory conversion rate Let’s take the previous figure, with a certain number of data stores 9.1-9.7 an example: 9.1-9.7 overall number of 3873 people exercise alone, the loss of 2,028 people, the same day orders are 1808 people, the final order of 1845 people, the success rate was 47.64%. Through this data, we will go to see each child’s inquiry Want single loss of detail, and then analyze, inquiry into the causes of the loss of a single that several categories, how can we improve. Through statistical analysis, impact consulting conversion rate main reasons: 1, product prices 2, customer service response time 3, customer understanding of the product 4, customer service attitude 5, the logistics of shipping and arrival time 6, after-sales service and other Find the problem, we will have targeted for improvement: 1, price: Nine Yang Taobao shop numerous, each promotional single product, the price will be more or less different. Customers questioned, we want a positive response and a reasonable explanation to the customer and timely launch of our shops products at competitive prices for customers to choose must not prevarication, slander, so beneath a large shop style, an