Combat- to promote the launch optimization train（战斗u2014u2014促进启动优化列车）.doc

Combat: to promote the launch optimization train Research papers Download News: train the whole process of promotion programs Select models - Select Categories - Set bid - add creativity - day time limit Dian Dian geographical setting - Promotion 1. Election shall The main reference quantum baby Sales Ranking In addition, factors election shall also need to consider include: baby season, wild style, high property matches buyers searching for a certain volume and Evaluation (can be viewed by Cube and Quantum) 2 Select keywords Pre-main ideas: by increasing the click-through rate will be reduced, thereby improving the quality score keywords, keyword quality score so high prices, increased maneuverability, our ability to control the keyword ranking increases so me. By long tail words start with the number of about 10 or so (the choice of words in many ways), and set the precise matching of keywords to improve accuracy, increase never achieve better CTR (if time is no data feedback, you can Matching relaxed way), of course, these words are inquired through traffic analysis tool, there is a certain amount of show, does not guarantee the outset sales, as long as there are so few clicks, CTR higher than the market average , then our quality score will go up, to achieve the effect of a low cost of extra points. mainly pre-term support, and other quality scores go up, gradually relaxed matching way to the center of match or broad match, eroded long tail words traffic. (see ideas late train optimization) 3 Set bid As shown above, because it is a long tail words, so we do not need to bid high to get good rankings, of course, some of the more competitive show higher home prices as expensive as the long tail words, then we carry out card bit bid, which can lower your bid, stuck in second second (c) (c) of the page below the first position or (b) the location of the second page, because the long tail words, precise set of delivery, and qualifying better CT