Combat- the main battlefield of mobile marketing（战斗u2014u2014移动营销的主要战场）.docVIP

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Combat- the main battlefield of mobile marketing（战斗u2014u2014移动营销的主要战场）.doc

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Combat- the main battlefield of mobile marketing（战斗u2014u2014移动营销的主要战场）

Combat: the main battlefield of mobile marketing Research papers Download news: in 2013, the global mobile marketing and advertising market will grow from $ 3.6 billion in 2008, an increase of 7 times, exceeded $ 20 billion, of which China will account for 15% of the market and now the mobile Internet profound impact on people’s lifestyles and consumer behavior, but also promote the market economy era leap .3 G fully come, will open a new era of mobile marketing and more competition in the market for corporate propose new requirements. Always-partner Into the 3G era, mobile phone has become the four major advantages of wireless marketing business quickly winning new weapon. Immediacy. Phones mobile Internet is considered to be the reason why the next king of the media, mainly due to mobile phone ‘7 * 24 Hour’ strong sticky reflexivity, anytime, anywhere with the user inseparable. Interactive. Mobile media can not only send the desired content to the consumer, but also to achieve logistics tracking, feedback, interactive participation and other functions, in order to achieve wider between consumers and businesses, the rapid interaction. Economy. Phones mobile commerce for small businesses to provide a cost-effective information push and services, flow-based charging methods so that SMEs can demand use, easy to control costs, resulting in significant economic benefits. Fusion .3 G network speed advantage to make the mobile terminal can be easily integrated traditional streaming media, print media, leveraging its portability play the biggest role, such as OA office phone, mobile CRM retail management, mobile e-commerce on the integration of enterprise information, the network and business mutually reinforcing. Therefore rely on the broadest audience, mobile terminals, mobile marketing has a unique advantage. Higher than the PC penetration, lower application threshold, more convenient to use, allowing today’s business without time and place restr