Combat- the new media on how to better operate a membership-（战斗u2014u2014新媒体如何更好地经营一个会员）.docVIP

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Combat- the new media on how to better operate a membership-（战斗u2014u2014新媒体如何更好地经营一个会员）.doc

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Combat- the new media on how to better operate a membership-（战斗u2014u2014新媒体如何更好地经营一个会员）

Combat: the new media on how to better operate a membership? Free Paper Download Center News: marketing efforts seem complicated, in fact, nothing more than two points about decomposition, with the lyrics to summarize it, and that is: Make new friends, not forgetting old friends, ‘did not forget old friends’ in this regard. work for most industries than the ‘new friends’ is more important from a group of data you can see the importance of ‘old friend’ of: Development of a new customer is four times the cost of retaining an old customer, To promote the success rate of new customers new products is 15%, while the maturity of existing customers to promote the success rate of new products is 50 percent, more than three times the success rate, Customer loyalty every drop of 5%, with a corresponding decline in corporate profits as high as 25%, five times the logic, Will increase by 5% per year of customer relationship activity rates, then make corporate profit growth of 25% to 85%. Dependent on technological advances affiliate marketing and development 　　 Affiliate marketing is through the development of members and provide differentiated services for members and precision marketing to improve customer loyalty marketing approach for the main purpose of the earliest membership can be traced back to the early nineteenth century, ‘club’ members (Club Member) In quite a long time, ‘club’ is the main carrier of affiliate marketing. With the development of business, more and more business transactions generated, especially in the mid-twentieth century, with the development of the retail industry, Member Marketing began to penetrate into all areas of the business community. The membership of the booming business community on the one hand based on the proven, but it is also due to the advances in technology in the last 1970s and 1980s, as a result of the database and data mining, network technology to mature, affiliate marketing into a historic turning point -