Combat- how to make mobile Internet operators to promote planning case(战斗u2014u2014如何让移动互联网运营商推广计划).docVIP
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Combat- how to make mobile Internet operators to promote planning case(战斗u2014u2014如何让移动互联网运营商推广计划)
Combat: how to make mobile Internet operators to promote planning case
Research papers Download News: From the starting position, director of the mobile Internet market, from several aspects to explain how to develop a mobile Internet sector operators to promote the planning case, as on the mobile Internet, mobile electricity supplier is the trend these imaginary, vague text , does not expand to say. lengthy, do a simple directory, today will be on how to do analysis of competing products and product positioning.
First, Competitive Analysis
Second, product positioning
Third, the outreach program
Fourth, to promote budget
Fifth, to promote the goal of
Six, team structure
Seven, performance appraisal
Eight, team management
First, Competitive Analysis
1 select competing products, good location (choose two products the best, up to three)
How to get competing products?
A, Baidu search for similar keywords, assuming your product is a three-themed card game, you can enter the main keyword ‘Three Kingdoms’, usually the front row in the natural rankings, Baidu bid to promote the product in front of all competing products .
B, the major mobile application market with keyword search, such as 36091 applications market, the application of treasure, pea pods and so on.
C, on the industry Web site to find the latest information ..
D, consulting websites such as Eric, DCCI, Alexa, etc. are relatively reliable channels.
There are other methods, such as channels to obtain information about competitors by attending trade shows, peers, etc., there is not introduced one by one. Competitive Analysis to select the best two products, a maximum of three.
2 Competitive Analysis, concluded (select appropriate analytical methods to analyze, according to the analysis concluded)
In general, the terms of a more comprehensive analysis of competing products from customers, market trends, functional design, operation and other promotional stra
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