College Students on campus marketing strategy paper（大学生在校园营销策略）.doc

College Students on campus marketing strategy paper Paper to write net: Paper Keywords: Student Business Marketing Abstract: Entrepreneurship is the process of social development in the formation of an active and effective form of economy, at present, whether students or set up business in the areas of business development momentum, have a healthy trend. Articles related to marketing theory and college students start combining some cases, analysis of their marketing success and failure, giving the students start to provide some useful lessons. Business process, regardless of success or temporary failure in terms of life experience is an asset. Today, many students prefer to work or in the actual practice, through an effective way to prove himself. Should be based on campus business, learn more about the campus market is very necessary. A campus market is characterized by 1 closed in college students with little contact with television media, information and more from the radio and the Internet, the popularity of information and communication between the students rely mainly on word of mouth, forming a more closed circle but an active consumer market . (2) capacity. With the continuous enrollment of higher education in recent years, growing scale, the students of business and enterprise, which means a huge, high quality new consumer market. 3 development costs low. Currently, the company is not in the campus competition is fierce, companies can select the campus community cooperation and mutual assistance, etc., than to seize their share of the market in general is much easier, the cost is much lower. 4 concentration. Campus focused on market consumption, consumption of large groups of students in school, so companies can effectively through a variety of activities, publicity, than to convey information effectively on the market more quickly outside the school directly. 5 continuity is the future of the campus market-oriented