Chinese New Year red envelopes war ended microblogging social marketing firmly secured the top spot of a brother（中国新年红包战争结束后微博社会营销坚定了哥哥的榜首）.doc

Chinese New Year red envelopes war ended microblogging social marketing firmly secured the top spot of a brother Research papers Download News: Chinese New Year red envelopes lasted nearly two months, the war has ended. On the microblogging, more than 30,000 companies and super stars and celebrities composition ‘red day group’, served in a Chinese New Year red envelopes across feast. The total number of users in the microblogging grab a red envelope of more than 900 million times, there are 120 million people to grab a red envelope. Microblogging red envelopes fans not only become the first choice, but also become social marketing ‘standard.’ Stars and celebrities most ‘favored’ reinforce the economic base of fans Guangdong user to become the biggest winner this year, Jiangsu, Zhejiang, Sichuan and Henan followed. Grab a red envelope is still the main force of the micro-Bo 90, to grab a red envelope users, 70% are between 16 to 25 years old. Women are better at on the microblogging grab a red envelope, red envelopes is 62% of women away. Stars and celebrities are active on the microblogging ‘red party.’ Fan Bingbing microblogging ho throw millions of red envelopes has become the largest entertainment stars. Microblogging unique ‘plug the money’ games are played, the economy has become a fan of touchstone. Sicong be friends ‘pennies’ Most of the men are ‘pennies’ Most of the female star is Fan Bingbing. In fact, the red star networks has been microblogging red war most talked about groups. New Year’s Day, there were 300 million fans to the red idol ‘pennies’ in this special way to greet the New Year together and idols. This microblogging debut password envelopes of play, but also to the ‘red network’ who stage performances. Activity on-line soon, @ microblogging active memories special vest, @ illustrious uncle and other popular account, they have showed off their ‘burn brain’ password, fans IQ test. In recent years, the field of vertical