Chinese New Year red envelopes everywhere you are marketing it-（中国新年红包营销u2014u2014无处不在）.doc

Chinese New Year red envelopes everywhere you are marketing it? Research papers Download information:. ‘Spring Festival is a reunion as a cover to grab a red envelope for the purpose of gathering time to do ‘mobile phone overuse’ of the ‘scam’’ Recently, just after the Chinese New Year holiday online friends when chatting own Spring Festival tour, has said feelings - micro letter, QQ, Alipay red envelope off (that is, network red) war, has attracted hundreds of millions of mobile phone users to participate, especially New Year’s Eve, a family gathering when all the users not only kept shake the phone to grab a red envelope, while watching the show, even when visiting the flower market, also staring at the phone grab ‘red’ grab ‘Five.’ However, more than 790,000 people across the country collect the ‘Five’ Final 271.66 yuan per capita to grab a red envelope, the number of netizens shouted, ‘pit father,’ and even some people buying online ‘dedication blessing.’ Some netizens said that the micro-letter envelopes shake a night, it is about 1 to 2 yuan. Family time is accounted for, the ultimate benefit is still mobile payment terminals and merchant. ‘Dedication blessing’ a lot of groove points 215 million yuan large sums of money, equally. Ma shot, seemingly extraordinary. But Alipay ‘jeer at’ gathered ‘Five’ social activity, but it is a lot of groove points. Not to mention the results of the activities of 79 million people is not enough shock 271.66 yuan per share, Alipay is the ultimate purpose - driven by social interaction - also due to set social unable to reach a threshold is too high. Among them, the ‘Five’ in the ‘dedication blessing’ has been a valuable commodity, let some people through Taobao, circle of friends started a business selling blessing deal. A ‘dedicated Fu’ was 60 yuan, 100 yuan or even higher price deals, but the final income more than 270 yuan. More unbearable, some liar lied blessed, then immediately transfer fee through mi