Chinese New Year red envelopes Wars 360 cash marketing counterattack cut Alipay Hu（中国新年红包战争360年现金营销反击削减支付宝）.doc

Chinese New Year red envelopes Wars 360 cash marketing counterattack cut Alipay Hu Research papers Download News: New Year’s Eve 2016, just after the Chinese New Year red envelopes war most intense battle is over, the battle is already looming. 360 As in the past, in order to grab the image of the industry insurgents, in the form of red envelopes of cash of 360 million yuan, Hu cut Alipay, beat micro letter to subvert the past two years by the micro-channel Tencent and Alibaba Alipay rules established by the Chinese New Year red envelopes. 360 million net cash Watch user pain points 360 to an enemy, the most direct expression is 360 to 360 phone assistant’s important products mainly to inject 360 million in cash as the Chinese New Year red envelopes, he declared that ‘not found gold New Year red envelopes are user bullying’, which is aimed at two years Alipay, micro letter on behalf of the fake red, hair is all kinds of vouchers, voucher fact, seize the user pain points, a move enemy, will pay the treasure, micro-channel hard years to establish the rules to break the Chinese New year red envelopes. Figure: 360 Mobile Assistant Chinese New Year red envelopes of cash totaled 360 million, continued throughout the period of Spring Festival One hundred thousand enterprises CEO Qi red envelopes 360 Mobile Assistant is a platform, like the ancient arena league, behind it, there is a public following its brothers. Therefore, the Chinese New Year red envelopes 360 World War II, is not alone in red envelopes. Tiger brothers, father and son soldiers into battle. Figure: 360 Mobile Assistant addition TFBOYS also one hundred thousand enterprises CEO This, combined with the 360 phone assistant CEO hundred thousands of businesses together to send a red envelope, including access to public comment, drops travel, high moral map, Jingdong home, the only product will support, headlines today, and many other well-known manufacturers of APP. Spring Festival