China Agricultural Marketing Strategy Analysis（中国农业营销策略分析）.doc

China Agricultural Marketing Strategy Analysis [Abstract] This paper analyzes China’s agricultural production and sales status and the status quo of network marketing, network marketing, a detailed analysis of agricultural problems, and to address these issues to further improve the measures of network marketing: to build a good network marketing environment, update the marketing concepts, strengthen the network of consciousness, to further improve the agricultural marketing websites, online stores to enhance the management, attention to the issue of integrity, attention to corporate site with the introduction and training of network marketing professionals. [Keywords:] network marketing, agricultural products, strategy First, the development of China’s agricultural industry and the status quo of network marketing 1 Development of China’s agricultural industry China is the world’s most populous agricultural country, people’s eating problem, is to achieve China’s agricultural efficiency and rural incomes, economic development, social progress and national prosperity, the fundamental guarantee of the face of increasingly fierce competition, opportunities and challenges. National policy to adhere to the development of agriculture, building a new countryside. Agricultural products benefit from quantity expansion to quality changes, we must rely on scientific and technological progress, in accordance with changes in market demand, adjust and optimize the agricultural structure and species distribution, improve the quality and grade of products, training and development advantages industry, specialized industry, and actively promote and value-added processing, stability, improve farming efficiency, innovative marketing ideas and models to adapt to the changing needs of the modern market [1]. 2, agricultural products network marketing opportunity analysis China’s agricultural wealth, a vast consumer market, but marketing methods, backward, small