Case Review happiness micro shimmer（案例回顾幸福微闪光）.doc

Case Review happiness micro shimmer [Case Brief] gt;gt; lt;lt; Chinese partner in the investment into East Green with light shone “LOVE” to express the scene Samui whether it touch you? Brazilian energy company AES Eletropaulo use of light and a lens unit staged a group road show. lights Incarnation as a new medium to interact with people and share life’s special moments. Lights OK, do not always wait until the moment blackout know. Brazilian energy company AES Eletropaulo use this, clients are invited to share their life on their website is worth commemorate the moment, and then place the projector light to reproduce these touching stories. “This is my father taught me to ride a bike place”, “I am in this corner met my dog,” “I played in this square 15 years of music “,” my first kiss took place here. “...... in the warm light, passing you also brought back memories of my heart? Maximize the dissemination of results Contributing Expert Comments ①: Su Jing Su Jing Enterprise Management Co., Ltd., Xiamen Chief Marketing Consultant AES Eletropaulo companies make “happiness shimmer” topic on the internet to maximize the fermentation, and emotional interaction with consumers, brand invisibly go deep into the minds of consumers, so that consumers of the brand by the understanding, learned last trust. Such a lower marketing costs so that the mass marketing tools to maximize the effect of the event is local enterprises in brand building requires careful study and dissemination of the object. In addition, the core of this case is not the event itself is light projection of new media, it has a number of media properties and functions, in fact, this projection technology is more advanced form (plus motion capture live interaction with people to achieve a wider range of applications than If the media point of view to explore new, more significant is the effect of this incident spread of the Internet, that is how to make this case a point-spread event new media via t