4a广告公司工作流程（4A advertising company workflow）.docVIP

4a广告公司工作流程（4A advertising company workflow） For many people, often feel customers, copywriting, planning to do everything, in fact, normal big company, division of labor is very clear, the current trend is to increasingly stringent requirements, so best to understand their interest and expertise to determine your own position. Here, it is necessary to understand the advertising companys operation process. The following is an international 4A operation process, more representative: (the customer is a comprehensive agent client, the contract has been signed) First of all, the customer demand, want to do XX new product nationwide promotion After receiving the message to the client manager, director of customer reflect, then arrange the specific meeting time, the person in charge of the enterprise will make a presentation to the company in respect of advertising products, and talk about the enterprise initial ideas for the promotion and marketing objectives (such as the first annual sales of 50 million yuan, etc.). Generally speaking, before the meeting, the customer manager will work with AE through the Internet and other ways to find out about the basic conditions of the industry in which XX products are located. This will be more active in the talks. At the end of the meeting, with the approval of the director of accounts, the customer manager shall establish a work schedule to indicate the content, the person in charge and the time schedule, and submit the business confirmation. Then, the account manager informs the relevant department directors and introduces the basic information of the project. Including (planning department, media department, creative department). The project is officially in operation, but please note that it is not usually conducted at the same time, but in turn. The approximate order is as follows: 1, the client AE and client manager to collect product information, competitor information, industry information and so on, at the same time, the