如何与领导品牌展开竞争（How to compete with the leading brand）.docVIP

如何与领导品牌展开竞争（How to compete with the leading brand） The marketing practice of the past tell us, in the competition to the leading brand, head idea is not feasible, on the contrary, a more successful approach. The idea of better is not good People tend to ignore the nature of market competition, forget that this is a dry war, and think that this is only a dry competition. Too many brands have paid the price for this wrong way of thinking, and China, which is deeply influenced by Huangs old philosophy, will face greater challenges in this era of excessive competition. There is no doubt that the leaders have their own way of success, they need to maintain their own practices, and carry forward. So what should the laggards do? In reality, most brands follow the leader closely, and then follow suit. For example, the aviation industry, over the years, all over the world with American Airlines, regular club, traffic management system, multiple pricing, class service, and so on, all airlines and American Airlines are exactly the same. Backward brands often think, leading brands can do the most, they must know how to do it effectively. Lets do the same, but just try harder and better.. In fact, the idea of better is not good. It takes marketing as a race and loses the opportunity to develop a strategy based on the standard that the leader advocates. At this point, you can only follow the leader in a two or three role. So you can see that, despite all the hard work, major airlines are still trying to fly behind American airlines. So is the computer industry, think that year with IBM mainframe success, a series of follow-up to learn the IBM mainframe, the results of IBM and its competitors were dubbed the Snow White and the Seven Dwarfs, although the seven dwarfs the consumption of expensive, but not a success. Instead, DEC achieved great success by launching a rival strategy of launching a small computer. Whats interesting is that the story of Snow White and Seven Dwarfs is be