如何建立适合中小企业的销售渠道（How to establish sales channels suitable for SMEs）.docVIP

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如何建立适合中小企业的销售渠道（How to establish sales channels suitable for SMEs）.doc

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如何建立适合中小企业的销售渠道（How to establish sales channels suitable for SMEs）

如何建立适合中小企业的销售渠道（How to establish sales channels suitable for SMEs） How to establish a suitable for small and medium enterprises sales channels.Txt30 the beauty of life, never to show her ahead; as beautiful trees, is displayed in its negative potential to touch the sky in the vigor; as beautiful eagle, is displayed in its fight to fly the wind and the rain as God in the soul of the beautiful like rivers;, is displayed in its roaring waves flowing torrent in. How to establish sales channels suitable for SMEs? Small and medium-sized enterprises in the establishment of sales channels, often plagued by the following problems, how to establish the enterprises own sales channels; improve their product visibility and market share; motivating channel members; market channel price; product mix problem of channel members; the stability of the market order problems, this article will to do with the First, the choice of channel strategy When the enterprise determines the channel strategy to be chosen, the first thing to understand is that: 1, the enterprises own situation, including operation strength, product combination, product characteristics (it refers to products different from other similar products, the advantages of the enemy, can win); 2. Target customers of enterprise products; 3, enterprise construction channels to pursue the goal; 4. Market coverage areas and market shares of similar competitors; 5, similar competitors adopted market strategy and its advantages and disadvantages; After understanding and analyzing the above problems, we should select the appropriate channel strategy according to the product characteristics of the enterprise itself. As we all know, the structure of the channel includes the length and width of the channel, which determines the strength of the channel and the overall framework. Two, the length of the channel Zero level channels: manufacturers - end customers Level one channel: manufacturers - retailers - end customers Two level channel