肉类品牌开店模式下的渠道控制力之辩（Discussion on channel control power of meat brand shop mode）.docVIP

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肉类品牌开店模式下的渠道控制力之辩（Discussion on channel control power of meat brand shop mode）.doc

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肉类品牌开店模式下的渠道控制力之辩（Discussion on channel control power of meat brand shop mode）

肉类品牌开店模式下的渠道控制力之辩（Discussion on channel control power of meat brand shop mode） The introductory part at the beginning of the article will not be used for the time being. Since the article is part of the project, there is a unified introduction to the topic Today, Shuanghui shop plan has already become the yesterday dream, at present Henan province shop has been closed, the province is also the border edge shop stores, such as Yu Run, gongs, uniproduct other chain stores market performance is also just passable. (public data is said: Shuanghui chain business company in the country has 3 provincial-level commercial companies, 318 Shuanghui chain stores, more than 4000 special stores, more than 2000 employees. 2004 sales of 1 billion 186 million yuan, ranking sixty-third in the countrys top 100 chain. Which statement is right? Poor performance of stores, franchise owners enthusiasm is not high, the store cry up wine and sell vinegar, product sales ratio is too little, manufacturers display, promotions, inventory and information management requirements etc. it is difficult to implement seems to be the root of these enterprises shop mode of failure, this so-called dream through intention and open mode to improve the channel control force is not landing, is to continue to unswervingly go shop mode, large stores or back to the traditional channel distributors and KA channels? Many enterprises drifting, puzzled, I decide on what path to follow. A dragon harvest flea Open shop model why not play its due channel control? But this is why the shop model does not play its proper channel control. The main reasons are as follows: 1., there are some misunderstandings about the control ability of the channel, and the channel control power is profit from the channel. Enhanced control channel is not to let the channel members more obedient under the standardized management of enterprises, but in the management, lasting loyalty to help channel members to obtain satisfactory even beyond