组合的长度宽度（Length width of a combination）.docVIP

组合的长度宽度（Length width of a combination） (I) product mix An enterprise portfolio is a combination of all product lines and product projects produced or sold by an enterprise. An enterprise product mix is usually made up of several product lines, The product line is composed of a group of closely related products that can meet the similar requirements, and also called product line or product category. Product items refer to different specifications under the same product line or product line, Model, style, texture, color of the product. Such as a jewelry marketing enterprise all products, including gold and silver jewelry, jewelry, art category jewelry, etc., these are the companys product portfolio. Each type of jewelry constitutes a product line; in the line of gold and silver jewelry, platinum jewelry constitutes a product project. The width of a product portfolio, also known as the breadth of a product portfolio, refers to the number of product lines contained in a product portfolio of an enterprise. The more products included, the wider the breadth of the product portfolio; On the other hand, the breadth of its product portfolio is narrower. As department stores run a wide range of products, jewelry is only one product line, Each type of jewelry is a product project, and the professional jewelry enterprise manages the product line is relatively narrow, each type is a product line. The depth of a product portfolio is the number of items that are included in each product line that an enterprise operates. The more products there are, the deeper the product mix is, and the shallower it is. The length of a product portfolio is the total number of product items contained in an enterprise portfolio. As illustrated above, there are three product lines in the product portfolio of the company, and the total number of items is 8. We can say that the product length of the enterprise is 8. The length, breadth and breadth of marketing channels Source: purchasing, sales assistan