渠道再造 增强电信企业竞争力（Channel reengineering to enhance the competitiveness of Telecom Enterprises）.docVIP

渠道再造 增强电信企业竞争力（Channel reengineering to enhance the competitiveness of Telecom Enterprises） In recent years, Chinas telecommunications industry after several reforms through the division and reorganization of enterprises, telecommunications market has undergone significant changes: the pattern of Chinese Netcom, China Mobile, China Telecom, Chinese Unicom, Chinese Satcom and China railway and other enterprises to become the national backbone enterprise profile. With the development of the telecom industry, telecom enterprises are facing such challenges as fierce competition among customers, intensified channel competition, higher management difficulties, increased choice of alternative products and slower growth of business revenue. One of the important strategies to cope with these challenges is through the implementation of market marketing reengineering, create market-oriented, customer centered and benefit as the goal of the new marketing management system, cultivate competitive and sustainable marketing ability. Define your own competitive advantage In a competitive market, if an enterprise wants to survive, develop and win in the competition, it must have competitive advantage. Competitive advantages include more channels and newer products, lower prices, better service and so on, but the competitive advantage is not immutable and frozen, but changes with the change of the market structure, technology and customer demand. For telecommunications companies, from the original branch, which gradually developed into todays channel (self business hall) and social channels (business hall, shop, shop agent), in recent years, rapid development of the telecom market, the marketing channel especially social channels, is all over the city and town high streets and back lanes. The village and along the line. With the increasingly fierce market competition, social channel efficiency, revenue size and customer relationship management etc. will be related to the outcome of fu