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网球俱乐部运营模式(The Racquet Club Hotel operation mode)
网球俱乐部运营模式(The Racquet Club Hotel operation mode) The Racquet Club Hotel the operation model of 2008-09-21 09:21:10| classification: planning | Tags: | font in Small subscription At present, the commercial The Racquet Club Hotel in Beijing has three modes of operation: 1) the operation mode of the venue management; 2) the operation mode based on organizational activities; 3) the operation mode of both. A successful club must have a successful approach, such as Real Madrid, such as Manchester United, such as Bayern. Their business models are mainly as follows: I. advertising sponsorship For most clubs, advertising is a kind of important economic sources, they accounted for a dominant position in the economic club, and advertising are mainly in the following four aspects: 1, the players sportswear advertising; 2, site 3, sell advertising; naming right; 4, other advertising sponsorship. Opels Jean Musconi said: in order to achieve the same publicity effect, the use of traditional advertising means more money than the investment club.. Opel sponsored Bayern, Manchester United, and so on, they brought 183 million francs per year for Manchester United, bringing 100 million francs to Bayern Munich. These revenues can solve a lot of problems for the club. While advertising is one of the important economic source for Chinese club, because our football level is backward, sponsor is not how good, therefore, general domestic clubs can get less 4489 yuan, up to about ten million of revenue, and the country club is as different as heaven and hell. Two, ticket management Ticket management is an important source of club income. Entrance fee of foreign football clubs generally accounts for 2O to 4O% of the total income of the club, and the successful management can even account for more than 4O% of the total income. Without spectators, there would be no professional football, so the clubs spared no expense in hiring famous athletes to increase box office value. As Maradona moved to N
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