营销渠道变革之如何拓展电子商务渠道（How to develop e-commerce channel through the change of marketing channel）.docVIP

营销渠道变革之如何拓展电子商务渠道（How to develop e-commerce channel through the change of marketing channel） How to develop e-commerce channel through the change of marketing channel Wen / Shi Hongwei In the division of the global industrial chain, mainly including R D, production and marketing of the three links, these three links together like a dumbbell, which R D and marketing is the ends of dumbbells. It is also the most important and the two most profitable links. At present, China made in the lowest profit production link, the reason why the profit is low, because there is no grasp of R D and marketing advantages. Marketing simply means selling the right product at the right price to the right place and selling it to the consumer in a suitable way. Here four suitable is marketing 4P, product Product, price Price, channel Place, promotion Promotion. One of the appropriate places is our marketing channel. How to set up an effective marketing channel is one of the key factors for the success of marketing and the improvement of the competitiveness of an enterprise. In todays world, the only thing that will remain the same is change. Marketing channels are the same. With the traditional channel competition is more and more fierce. Where should the enterprise go from here? At present, the domestic marketing channels can be divided into five broad categories, also known as the five channel theory, that is to say, any enterprises marketing has five ways to go. First, the traditional channels, including shopping malls, supermarkets, wholesale markets, shops; second categories: group purchase gifts channels, these channels mainly for all types of units of the group purchase purchase, are invisible channels; third: TV shopping channel; fourth categories: direct sales channels; fifth categories: e-commerce channels. Most enterprises pay more attention to the operation of traditional channels. As a result, the traditional channels are the most competitive channels. As a new channel, e