营销的基本知识和汽车4S店的汽车销售流程（Basic knowledge of marketing and car sales process of automobile 4S shop）.docVIP

营销的基本知识和汽车4S店的汽车销售流程（Basic knowledge of marketing and car sales process of automobile 4S shop） Basic knowledge of marketing and car sales process of automobile 4S shop Six directions around the car introduced: Here six directions around the car refers to the automobile sales to customers in the introduction of the car in the process, the sales staff around the car, the car, the car in front of the left rear of the car, the car, the drivers cab, the engine cover six display cars, six range the specific content of the car in front: car sales personnel should first guide customers to stand in the car in front, the upper body slightly to customers, a distance of 30 cm, the left hand to guide customers to visit the vehicle. The car in front of the customer is the most interesting place, when the car sales and customers stand side by side in front of the car, the customer will pay attention to the signs, car bumpers, headlights, front windshield wipers, large butterfly equipment, and the height of the car, SUV approach angle etc.. What the car salesmen need to do at this time is to get the customer to like the car. We know that a car for each other are out of the ordinary place, such as Chang Ming fast engine cover lines, lively and playful atmosphere of the mighty lamp, bumper...... However, at this time, to the client technical parameters too much is not too good, but the application of the speech to the customer to describe a beautiful and spectacular picture, such as tall palm trees, pleasant breeze, blush, romantic, warm clouds of the two world or wild Gobi Fenti, running antelope, a desert camel...... The car left the next car, the sales staff to lead the customer at a bus station on the left side, so as to explore the deep-seated needs of customers. No matter what kind of customer, at first glance the car eyebrows are rare, even if the customer looks with the car hit it off, the customer still has to further investigate their long-awaited dream lover is as good as