营销管理中企业变革要适度之二（Enterprise management should be moderate two in marketing management）.docVIP

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营销管理中企业变革要适度之二（Enterprise management should be moderate two in marketing management）.doc

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营销管理中企业变革要适度之二（Enterprise management should be moderate two in marketing management）

营销管理中企业变革要适度之二（Enterprise management should be moderate two in marketing management） Three, change should be moderate Todays enterprise competition has entered a comprehensive, diversified era. Enterprises in order to remain invincible in the market competition, it is necessary to work from the overall. From many aspects to create advantages in order to win. The enterprise change only from the internal and external environment, the market situation of enterprises, compared with the industry situation, cautious to carry out the appropriate change; and the kind of unrealistic, regardless of the overall planning of enterprises, and for the sake of changes, only by a greater threat to the survival and development of enterprises. Atsuyuki learned, the interrogation, Shen Sizhi, discernment, -- transformation can be blind, not the whole picture. Snow Leopard Group is located in Qian Tang River, Zhejiang province. In 1984, it started from a 5000 yuan fund, 24 employees and two old houses borrowed. As the group operators continue to follow the external market changes and changes in the internal business situation, sober look at themselves, bold and cautious thinking, and constantly change, and change the group management, sales strategy. Snow Leopard Group has now become Chinas garment industry one of the eight enterprises. Since 1995, all kinds of leather leather professional market have sprung up in China. They are cheap and flexible in operation, and have blocked many customer sources. At that time, Zhejiang Haining small and medium-sized leather clothing production enterprises are large (according to preliminary statistics in 1996, there are nearly 2000). The professional market and small and medium-sized enterprises constitute a great competitive pressure for the company. In view of the external situation, reform the snow sales strategy, namely: regional sales, timely and actively expand the market coverage. The companys original 8 leather production enterprises, and t