营销年终总结会的六个设计方向（Six design directions for marketing year-end Conference）.docVIP

营销年终总结会的六个设计方向（Six design directions for marketing year-end Conference） It is a year to year, various companies have started to carry out the preparatory work of the annual review will. What is the purpose of the year-end summary of marketing? Many companies still do not become three old - summary, commendation, bonus tables, large cocktail party. In conjunction with the recent year-end conference of AUX home air conditioning and commercial air conditioning, I would like to make six directions and objectives for the end of year summary meeting. The first and annual meetings are the charts I do not advocate ranking in the simple sense because each market has a different basis and competitive environment. I am of the view that enterprises should issue unified requirements to each market segment before the end of year review, and require all market segments to conduct an assessment of their performance under a unified standard. We often see some impassioned speech summary and some enterprises in the annual meeting, and the actual not what specific content, so the year-end summary must prevent become speech master stage. I think it is good that the Three Stresses mentioned by AUX - talking about the basis, talking about comparison and making promises. Summary is to be good at using data, cases, using the phenomenon of objective summary and comparison. I often call the annual meeting less adjectives and more numerals and verbs. So the annual meeting must engage in the list, but this list dont put the sales revenue as the only index, and should regard the market description, competitive performance, channel status, terminal competition, team building, communication maintenance and other indicators combined. On the one hand, we should increase the efficiency of the meeting in summing up the annual conference, and at the same time promote the objective evaluation of the market performance. The second annual meeting is the case base At present, the domestic MBA education is