医疗器械招商现状及医药营销网招商模式介绍（Current situation of medical device investment and introduction of investment mode of pharmaceutical marketing network）.docVIP

医疗器械招商现状及医药营销网招商模式介绍（Current situation of medical device investment and introduction of investment mode of pharmaceutical marketing network） Discussion on investment mode of medical device and introduction of pharmaceutical marketing network I. current situation of medical device investment. 1., more and more accurate investment. More and more market segments, the medical device marketing has been very complex, terminal: hospitals, pharmacies, clinics, hospitals, private hospitals and other products, equipment, general equipment, equipment, supplies, reagents, use and inspection class, class, class of health care treatment. Different categories, marketing models, sales channels and dealers may be completely different. 2., investment is becoming faster and faster. The bidding mode of medical equipment and consumables has been gradually promoted, and the annual centralized bidding has almost been re invited after bidding. As the market moves faster and faster, more efficient investment methods must be adopted. 3., more in-depth investment. The market threshold is more and more high, sales more and more difficult, dealers often only familiar with several hospitals, it is more and more big dealers, dealers ratio less, in order to better sales, the company must find those small dealers. A lot of good relationship with the hospital sales of drugs, reagents salesman, due to poor sales of drugs to do, but also began to do part-time medical equipment, because both customers are the same. 4. require flexible sales policies. In the medical device industry increasingly fierce competition today, the hospital has been completely in the initiative, how to resolve the weaknesses of our passive, especially the relatively small size of the company, must use the ant strategy, more distributors, more flexible sales policy, using a variety of ways of cooperation, adopt different marketing strategies in different regions. 5., the management of investment behavior is more professional. Th