医药保健品招商八大困局（Eight difficulties of investment in medical and health care products）.docVIP

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医药保健品招商八大困局（Eight difficulties of investment in medical and health care products）.doc

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医药保健品招商八大困局（Eight difficulties of investment in medical and health care products）

医药保健品招商八大困局（Eight difficulties of investment in medical and health care products） Open the data at hand, can be seen, both from Inner Mongolia medicine in 2005, or to the Nanjing drug fair in August, shows that business investment situation is not optimistic, millions of investment, the result is regrettable! As is known to all, the process of attracting investment is also a process of self promotion. But the key question is: does the enterprise make full use of all kinds of resources in the process of investment? Are you taking advantage of this opportunity to make a leap forward? In the background of reform and opening up, Chinas pharmaceutical market is facing an information explosion, flood, media products tend to homogenization of consumer market, pluralistic social environment, greatly diverted the attention of consumers. In such an era, it is critical for pharmaceutical enterprises to make use of various resources and means to carry out constant integration in marketing. And an enterprise needs to choose an appropriate opportunity to attract investment. This opportunity is the enterprise in the entire development link of a breakthrough. Identify the breach of investment, in order to maximize the savings of enterprise funds. But the reality is that most of the pharmaceutical companies regard investment as an independent event, which is regarded as a process of finding partners. The lack of the concept of integrating investment, marketing and communication is a great waste of resources, and it is easy for enterprises to lose the opportunity to develop. In fact, it is more and more proved that investment is not a trivial matter. On the contrary, investment is becoming more and more important in the actual stage, and it is becoming more and more difficult. In a word: medical and health care products are hard to do! These years, more and more enterprises can not find the previous investment success of pleasure, facing reality and investment is not optimistic, they