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家具厂开发的基本方法1(Basic methods of furniture factory development 1)
家具厂开发的基本方法1(Basic methods of furniture factory development 1)
The content of this lecture is from the daily work of seeing and hearing, combined with peer experience, speech summary, but not original. Hereby explain!
I. The new features of furniture industry in China
In the past ten years, China furniture industry experienced the first high-speed development period, mainly is the volume expansion; the next five to ten years, the steady improvement in the rapid development of the domestic economy, the level of peoples life and the background of the international market demand, the international furniture industry transfer, will usher in the second high-speed development period. This period is not the volume expansion, but to improve the quality. Therefore, optimizing the industrial structure, reducing consumption, and maintaining a relatively fast and moderate growth on the basis of increasing efficiency will be the characteristics of Chinas furniture industry.
In this context, as a raw material supplier of furniture industry furniture paint manufacturers according to the market situation, the existing product line to widen, develop a more professional in the series of products (such as: Carpoly, Wooden Series) as furniture paint promotion personnel and directly facing the terminal dealers should change the marketing slightly on the market
How to carry out furniture factory development under the new situation has become a subject we must study. Here are a few common ways of opening up.
1, individual varieties sacrifice law
Sacrifice the profits of a product and enter the furniture factory at a low price to drive it
The sale of other products in this factory.
In order to ensure profits, the profits of its advantageous products can be raised and the overall profits will be utilized
To make up for the lack of profit for a single breed.
Example: Nantong Cao boss sacrifice transparent profits to seize the Huarun market share,
Bazhou Wang boss sacrifice TD1231 profits, sei
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