宝洁的老板（Procter Gamble boss）.docVIP

宝洁的老板（Procter Gamble boss） As one of the largest consumer company in the world, P G operates more than 300 brand products in more than 160 countries and regions, with annual sales approaching $79 billion. There are 23 brand sales reached $1 billion, including Tide, PANTENE, OLAY, etc.. However, many people did not think that Procter Gamble once precarious. Between 1995 and 2000, its sales growth rate hovered below 3%. At the same time, research and development costs are much higher than competitors, almost two times unilever. In the first half of 2000, P G saw the real dark moment: the companys stock had fallen by 52% in 6 months, and its market value evaporated by more than $50 billion. In most of the history before Procter Gamble, they first developed technology leading products in the United States, and then pushed them to overseas markets by command and control. You know, product technology leadership, may not mean to meet consumer needs, accepted by consumers, not to mention geographical differences. In June 2000, when he was executive vice president of Procter Gamble Lafley stepped in as the global CEO, his first order is issued to the enterprise back to basics: in the consumer goods business, the consumer is the boss. Took over the company after Lafley immediately reconstructed the advantages of the brand, pay attention to the real needs of consumers, to promote the success of sales promotion. During his 9 years in office, ray put all his enthusiasm on consumer based innovation. He said, in Procter Gamble, (consumer and innovation), these two elements are naturally interdependent. Can we just rely on one of them to succeed? The answer is beyond doubt. Today, although the position of Lafley has been replaced by Mai Ruibo, but for the consumer demand attention has been handed down. In August 2010, the formal opening of the Beijing Procter Gamble Technology Co., Ltd. new premises on the first floor of the lobby wall, consumers are the boss was marked pro