如何正确评估一个CRM项目（How to correctly evaluate a CRM project）.docVIP

如何正确评估一个CRM项目（How to correctly evaluate a CRM project） How to evaluate a project CRM.Txt14 enthusiasm is a great force, from inside out, inspire us to play the infinite wisdom and vitality; passion is a strong pillar, no matter how difficult the situation is, always gave birth to our optimistic spirit of perseverance and tenacity Without passion, there is no colour in the sky of life. The CRM software project is done, just like a person who has just finished a complicated surgery, and the taste is unknown to outsiders. However, after several toss, the project parties can finally wound up, the last is that the success of, frankly, most enterprises have no more energy to judge, but because of the complexity of CRM investment lag and assessment work, leading to the summary report of many projects are cliches and finally only a record by later on end. If you think that the implementation of a project is simply equivalent to the whole of CRM, then this lazy behavior may be easier to understand. Because, CRM is over, the flowers spent, and do the same, there is no regret medicine, and then careful assessment of the results will not help, the natural province will be saved. It should be said that this mentality is mainly due to the lack of necessary knowledge about the long-term practice of CRM, and simply think that CRM is the wrong concept of a software project. Our CRM practice seriously summary and evaluation, certainly not to regret the past, but in order to better design the future, because the customer is the basic problem of all enterprises, customer relationship management subject is long-term, continuous improvement of CRM practice should carry out in practice under the condition of long-term resources. So how do companies evaluate a software project? Obviously, to do a good job of evaluation, you must first have a pole call, and this scale is your original design of the project goals. By comparing the results of the project with the expectations of the project,