价值链竞争的长江大桥原理（The Yangtze River bridge principle of value chain competition）.docVIP

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价值链竞争的长江大桥原理（The Yangtze River bridge principle of value chain competition）.doc

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价值链竞争的长江大桥原理（The Yangtze River bridge principle of value chain competition）

价值链竞争的长江大桥原理（The Yangtze River bridge principle of value chain competition） The article is published in circulation December 6, 2007 General manager, Senior Consultant Division United wisdom Consulting Group: Li Tian United wisdom Consulting Group Consultant: Zhou Muyun The price rise, many factors increase, as a market researcher in thinking: find the weakest link in the value chain to enterprises formed from the price, the development of reinforcement, so that the value chain can balance, is effective to curb inflation. In the 60s of the last century, McDonalds, a fast growing company, was planning to implement its ambitious brand plan, one of the goals of which was that McDonalds products had to be consistently high quality. But at that time the food industrys supply base was far from meeting McDonalds requirements. Such as potato chips, due to American farmers, resulting in the process influence the quality of the final chip. For McDonalds, the growth and initial processing of potatoes became the weakest link in the whole value chain. McDonalds brand rapid expansion plan failed to achieve what was expected of the potato suppliers performance. This is a typical case of lack of upstream suppliers, thus limiting the growth of manufacturers. We will be such a result of weak links in the value chain, thus restricting the development of enterprises, popularly known as the value chain principle of Yangtze River Bridge The Yangtze River bridge principle of value chain Any industry has a value chain, like a river, navigable capacity it is affected by many factors, one factor that must be considered is the bridge on the river, the river bridge determines the shortest navigable limit across the river. Built in 60s of the last century the Nanjing Yangtze River Bridge used the pride of the people, but by 90s, the Yangtze River on the crowded ship, bridge clearance is only 24 meters, is the lowest limit of Yangtze River Bridge, the wet period only by 300O ton ship, larger shi