中小葡萄酒的营销博企业培训弈（Small and medium-sized enterprise marketing training Wine Bo yi）.docVIP

中小葡萄酒的营销博企业培训弈（Small and medium-sized enterprise marketing training Wine Bo yi） Wine affected by consumer spending, consumption habits, drinking habits and consumption place, several major domestic Wine brand promotion in the market early and metaphase habits in order to market a base, with high-end brand positioning for high-end market, profit maximization. But with the popularity of wine culture and consumer health concerns, as well as wine consumption culture in the primary market, wine in the two or three tier urban market is also rising. When some big brands began to focus on the two or three level of the market, many small brands in Wine carve a market hopeless reality, has been ahead of their big brands and stampede in, exhaust all the skills launched a war in the market of the two or three streets and lanes. The second Wine group, Xintian Veyron, longhui, Mogao, Yunnan red, Tonghua brand, and the third group, Chizhiwang, Changbai Mountain, and other ancient white Yanghe brand, as representatives of small and medium-sized Wine brand, are seeking the breakthrough of the marketing. Bottleneck and inducement of small and medium sized wine marketing 1, from the point of view of the main small and medium-sized wine brand enterprise competition strategy analysis, the traditional operation method has certain limitations, which lead to the realization of regional market expansion in the face of greater resistance and risk. At present, many small and medium-sized brand wines have not yet mature experience, but also in the market exploration. 2, many small and medium-sized Wine brands in the internal strength is insufficient, hope that with the help of the marketing plan for the event marketing, advertising hype or celebrity, but the reality is the Wine market Kongfujiajiu, can attract eyeball attention but do not lead to cash. 3, some small and medium-sized Wine brands to occupy the market as soon as possible, often take advantage of a kind of brand dealer channel str