活动-迪奥沈阳店开业的时尚秀PR方案2008概要1.ppt

Event Title Dior ShenYang Boutique Opening EventEvent ObjectiveTo announce the appearance of Dior brandTo enhance the brand image in the localmarketTo organize trunk show and attract more traffic and sales in the boutique General Date : September 26th,27th 2008Time :14:00-18:00 (26th, Sept.) Time: 14:00-20:30 (27th, Sept.) Venue : Shen Yang Zhuo Zhan Expected Attendance: 30 guests 26th Sept.Expected Attendance: 90 guests 27th Sept. Number of VIP: Number of Socialite: Number of Regular customer Event StyleRibbon Cutting with Star appearance, media interview in the store, cocktail and trunk show in Dior Lady Shop, vip cusomer shop visit GiftPropose gift for the event Rundown -Detail of event rundown26th September Invitation Please use Paris format as your invitation-Please see Graphic Charter for Press Documents guideline (See attachment file referring page 15)-Please use both English and your own language Media -Opening ad for news paper etc.  -Out door media (if any) for new boutique opening-Provide both day and night pictures of the outdoor site. Venue PhotoAt Least 2-3 Options of Your Coming Event Venue -Describe Your Venue Venue Rendering based on your 1st option-Floor Plan-RenderingUse real environment to do the rendering- Special arrangement should be approved by regional visual merchandising team Looks-All the looks will be shown Sale TargetLocal Currency:Euro: * ??? Model fitting Sept.25th Dior,Catwalk, Liquid teams arrive Shenyang Meeting with Zhuo Zhan management Morning Production Team leave Beijing Afternoon Arrive Shenyang 22:00 Move-in Zhuo Zhan Shopping Mall,and start set up Setp.26th Model and stylist team fly to Shenyang Airport pick up from airport to venue rehearsal in Dior Lady shop Noon time: Celebrities arrive Shenyang Airport pick up from airport to venue Rest in Zhuo zhan shopping Mall VIP room (BTC) 12:00 Production, AVlighting set up finish Catering arrive the venue, an