我国电信设备制造企业客户关系管理应用分析.pdfVIP

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我国电信设备制造企业客户关系管理应用分析.pdf

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我国电信设备制造企业客户关系管理应用分析论文

目录第一章绪论····················································································1 第二章客户关系管理相关概述 ···························································2 2.1 客户关系管理的概念及发展历程···············································2 2.2 客户关系管理对制造企业所带来的变革······································5 第三章目前国内通信电源技术发展的现状和趋势及通信电源市场格局········7 3.1 国内通信电源发展现状···························································7 3.2 通信电源技术发展趋势···························································8 3.3 国内通信电源市场的市场格局·················································11 3.4 宏观环境下PEST 分析国内通信电源市场··································14 3.4.1 法律及政治环境···························································14 3.4.2 经济环境····································································17 3.4.3 技术环境····································································21 3.4.4 社会文化环境······························································22 第四章珠江电信公司实施CRM 的目标及关键问题·······························23 4.1 广州珠江电信设备制造有限公司简介········································23 4.2 珠江电信实施CRM 方案的目标···············································26 4.3 运用SWOT 法分析珠江公司优劣势··········································27 4.4 珠江公司与竞争对手在客户关系管理方面的差距 ························29 4.5 珠江公司目前在客户管理方面存在的问题及原因分析 ··················31 4.6 广州珠江公司CRM 实施的关键问题········································33 第五章珠江电信公司实施CRM 的可行性分析·····································35 5.1 珠江公司实施CRM 可行性分析···············································35 5.2 珠江公司实行CRM 需求分析··················································37 参考文献·························································································39 发表论文和参加科研情况说明 ·····························································42 致谢····················································