英汉广告中的双关语——关联理论视角.pdfVIP

Acknowledgements My sincere thanks go to my supervisor, Professor Si Lianhe, for his consistent support and valuable advice since I began to write the thesis and for his proofreading and polishing of the drafts. Without his patient help, I could not complete this thesis. I also wish to express my gratitude to Professor Chen Xinren in Nanjing university, Professor Ni Chuanbin, Professor Xin Bin, Professor Wang Shaohua, and other professors in Nanjing Normal University for their wonderful and enlightening lectures from which I have benefited a lot. I would like to express my thanks to students of Nanjing Forest Police University and Nanjing Number 66 Senior Middle School as well as engineers of Nanjing Branch, China Telecom. They patiently filled the questionnaires. Thanks a lot for their cooperation. I am also indebted to my dear classmates who have carried on subsequent discussions with me and given me some constructive suggestions. I owe a particular debt of gratitude to my husband and my parents who support and encourage me all the time with their love. I Chapter 1 Introduction 1.1 Motivation of this study We are exposed to advertisements almost anytime and anywhere. Advertising has exerted more and more influence on our lives whether you admit it or not. To some extent, it is an art, a business and a phenomenon. Thus advertising has become a topic heatedly discussed among scholars in different fields. Accordingly, topics on advertising language have aroused great interest of many linguists. Puns and wordplay, among these topics, deserve a particular attention because 10 to 40% of all ads contain wordplay (Leigh, 1994). Howe