孟山都SWOT案例分析-marketing.pptVIP

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孟山都SWOT案例分析-marketing.ppt

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孟山都SWOT案例分析-marketing

2014.9.19 Outline Company?History? Products/Services? SWOT?Analysis Distribution（Global China） Problems and Suggestions Company History Company History 1901 first?product?was?saccharine（糖精）.? 1960 agriculture?division?is?established.? introduced?and?commercialized?their?first?herbicide（除草剂）. 1970s a?cell?biology?research?program?is?established? ?launching?and?commercializing?the?famous?Roundup?herbicide.? 1980s ? developed?the?biotechnology. 1990s introduced?a?series?of?Round?ready?plant?which?in-seed? herbicide?tolerance?to herbicides ?2000 agricultural?division was?incorporated?as?a?stand- alone?subsidiary. Nowadays employs?22,900?people? operates?in?82?countries.? turnover?of?11.7?billion.? four?crop?categories:?corn,?cotton,?oil?crops?and?vegetable?crops. ? owns?90%?of?patents owns?90%?of?GMOs（genetically modified organism）?grown?worldwide? Company History Products Services High-yielding conventional and biotech seeds （ corn,?soybean,?cotton,?wheat,?canola,?sorghum?and?sugar?cane?seeds） Advanced traits and technologies that make more nutritious and durable crops Safe and effective crop protection solutions Products Services Distribution Distribution Distribution Distribution Distribution Monsanto was criticized for having controlled the Chinese soybean market, and for trying to do the same to Chinese corn and cotton. Distribution SWOT Analysis Strengths Technology ? Patent (round-up) ? Biotechnology control ? Product ? World leader in transgenic seeds with a wide range of seeds that meet farmers’ wants and needs Support ? Strong government support (FDA, Food?and?Drug?Administration ) SWOT Analysis Market ? Global market ? Market share50%-70%(seeds), 90% transgenic seeds(global) Buy other seeds makers ? Vertical concentration SWOT Analysis Wea