榆林市汽车消费者行为分析及对策研究.docVIP

 PAGE \* MERGEFORMAT I 学生毕业论文 题 目榆林市汽车消费者行为分析及对策研究作 者答辩日期2014 年 5 月 10 日 榆 林 学 院 毕业论文诚信责任书 本人郑重声明：所呈交的毕业论文，是本人在导师的指导下独立进行研究所取得的成果。毕业论文中凡引用他人已经发表或未发表的成果、数据、观点等，均已明确注明出处。尽我所知，除文中已经注明引用的内容外，本论文不包含任何其他个人或集体已经公开发表或撰写过的研究成果。对本文的研究做出重要贡献的个人和集体，均已在文中以明确方式标明。 本人毕业论文与资料若有不实，愿意承担一切相关的法律责任。 论文作者签名: 年 月 日 榆林市汽车消费者行为分析及对策研究 PAGE 14 PAGE III  PAGE \* MERGEFORMAT III I 摘 要 随着国民经济持续稳定的发展，人们收入的不断增加，中国汽车市场发展迅速，汽车的消费需求和竞争环境也在不断发生变化，消费者的需求日益多样化。私家汽车消费市场也在迅速崛起，已逐渐成为汽车市场增长的主流。榆林市近几年在能源资源的大力带动下经济发展快速，市民的收入不断增加，对汽车的需求量也随之而来。本论文通过对榆林市汽车消费者行为的研究，了解榆林市汽车消费市场的当前状况，分析榆林市汽车消费者行为现状，指出市场中的不良消费行为，结合实际提出有针对性的对策，为榆林市汽车市场以及汽车企业在市场管理、汽车销售方面提供科学的理论依据与实践指导。同时，帮助汽车消费者树立良好的消费习惯。 关键词：榆林市；汽车消费者；消费者行为分析；对策 Analysis and Countermeasures of consumer behavior of vehicles in Yulin City ABSTRACT With continuous and stable development of national economy, people income increasing, the rapid development of Chinas auto market, automobile consumption demand and the competitive environment is constantly changing and increasingly and diversified demand of consumers .Private car consumption market rising rapidly has become the mainstream of auto market growth.In recent years, driven by the vigorously promote energy resources in Yulin,the economy develops rapidly and the residents income increases vigorously so the demand of cars also increases. This paper through the research of consumer behavior in Yulin City, to understand the current situation of the automobile consumption market in Yulin City, analysis of the status of consumer behavior of vehicles in Yulin City,points out the bad consumption behaviors in the market,combined with the actual proposed targetedcountermeasures, provide theoretical basis and practical guidance for scientific for the city of Yulin auto market and the automobile enterprise in market management, carsales. At the same time, help the car consumers es