Chinese Translation of Coca Cola--Analysis and Enlightenment 英语专业毕业论文.docVIP

Chinese Translation of Coca Cola:Analysis and Enlightenment Abstract The Chinese translation of Coca Cola is thought to be a well-known good translation, and many people discussed the translation or brand translation with it as an example. A large number of books or articles generally and abstractly conclude that the Chinese translation leaves people a kind of feeling of coolness and cleanness, pleases and attracts consumers’ attention and their favor, however there is not still a book or an article studying systematically and scientifically how good the translation is, neither wholly from perspectives of linguistics, culture and aesthetic translation. Based on the literature review and comparative analysis with cultural translation study and translation aesthetics, the thesis is to discover how good the translation is, based on the analysis of Chinese translation of Coca Cola from the aspects of linguistics, culture and translation aesthetics, and to build a criticism model of translation of brand names, in addition, to analyze the enlightenment of this translation in other translation activities. Key Words: kekoukele, coca cola, linguitic analysis, socio-cultural preference, beauty 1. Introduction Kekoukele, as a Chinese translation of Coca Cola, is well-known in China as a classic good translation. Zhan Pei considers it as a “perfect” translation, and many people also mention it as a typical good brand translation. Wang Bingqin discusses the brand’s expressive function, in whose book he concludes that the Chinese translation of Coca Cola by Jiang Yi is a famous translation all over the country. Hu Di thinks that the translation of Coca Cola is classic with the technique of alliteration and assonance, containing both good sound effect and meaning connotation, which sounds fluent and rhythmed, and it also expresses the function and effect of the drink and Chinese psychological need. From articles and books, it is easy to found that the translation of brand is