Chinese-English Trademark Translation 中英商标翻译.docVIP

Chinese-English Trademark Translation 一、 课题(论文)提纲 0. 引言 1. 中英商标翻译的重要性 2. 中英商标翻译的原则 3. 中英商标的翻译策略 3.1音译法 3.2意译法 4. 中英商标翻译的误区 5. 商标翻译的文化禁忌 6. 结束语 二、内容摘要 商标宣传是国际市场推销商品和进行竞争的一种重要手段，而培养名牌商标是进一步开拓国际市场的重要环节。因此，做好商标的翻译，其重要意义是不言而喻的。随着世界经济体系的全球化和中国加入WTO，产品的进出口日益增强，因此也导致了商标的翻译越来越受到重视, 在翻译理论和实践的基础上不断得到丰富和发展，尤其是更加注重了中西方的文化差异。本文通过中英商标翻译的重要性、其翻译原则、策略、误区以及商标翻译的文化禁忌这几个方面初步探讨了如何进行中英商标的翻译。从而使翻译出的商标名称与原文的商品在音、形、意和美等珠联璧合、异曲同工，在商品交流的同时亦可实现文化的交流。 三、 参考文献 [1]/Translates/090918html [2]/lunwen/wenhua/w/2009-06-02/lunwen_148675.html [3]/Translates/080520html [4]史玉娟.从文化差异看商标翻译的方法及原则[J].沈阳工程学院学报(社会科学版）.2005 [5]腾延江.商标英译中的文化失语现象[J].山东外语教学.2004 Chinese-English Trademark Translation Abstract: The trademark propaganda is an important means of selling goods and ways of competition in international market, cultivate famous brand serves as an important links in opening up the international market. So the importance of a good trademark translation is evident. With the globalization of the word economic system and Chinas entering into WTO, the product import and export are growing day by day, therefore, there are more and more emphasis on the translation trademark, and is a continuously enriched and developed on the basis of translation theory and practice, especially paying more attention to the Sino-Western cultural differences. This paper mainly discusses the importance of the Chinese-English trademark translation, the translation of the principles, tactics, errors and trademark translation of cultural taboos. That has a preliminary study about several aspects. Let us know how to translate the Chinese trademark into English. Thus, commodity exchanges and cultural exchanges can also be achieved. Keywords: trademark; translation; method; culture 0. Introduction: A commodity wants to win the competition in the market to get a large market share, besides its own quality, it’s much more depends on the ability of consumers to understand and accep