Analysis of English and Translation of the Advertisement 广告英语及其翻译初探.docVIP

Analysis of English and Translation of the Advertisement 广告英语及其翻译初探 摘 要 在现代社会中，被喻为商业化身的广告已渗透到社会的各个角落，逐渐成为人们日常生活中的一个重要组成部分。随着我国社会经济的迅速发展，改革开放的进一步深化，以及加入世界贸易组织已成为事实，中国产品进入到国际市场的机会大大增加了，与此同时也将会有大量的外国产品涌入中国市场，各种产品在市场上的竞争越演越烈，而广告在促进产品销售和繁荣市场经济等方面的作用也越来越明显，广告翻译的地位也随之显得越来越重要。在本文中作者收集大量广告英语资料就现实生活中的一些典型的英语广告,探讨了广告英语的语言特点，并结合这些特点以及大量实例分析广告英语翻译中的技巧和方法，同时也包括存在的一些问题。 关键词：广告英语的特点;广告英语的翻译 Abstract In modem society, advertising, the embodiment of commerce, is becoming an important part of our daily life. The intensification of international exchanges and the severe competition involve a growing need for advertising and thus of translation. In this paper, the authors collect a lot of materials about advertising English from the real life. And with some of the advertising typical English, the aim is to explore the language features of advertising English, further, with the combination of these characteristics and case analysis, to explore the practical skills and methods of advertising in the English translation, but also include the presence of some problems. Key Words: characteristics in advertising English; translation in advertising English Table of Contents Introduction………………………………………....................................1 Chapter 1 The Characteristic of Advertising English………………………….1 1.1 The Characteristics of Language……………………………………………………...1 1.2 The Characteristics of Rhetoric……………………………………………………….2 1.3 The Characteristics of Syntax…………………………………………………………3 1.4 The Characteristics of Grammar………………………………………………………3 Chapter 2 The Requirement of Advertising English………………………..................4 2.1 The Cultural Background of Language………………………………………………4 2.2 The Transition among Vulture...……............................................................................4 2.3 The Fashion of Translation...…….................................................................................5 Chapter 3 Techniques and