An Analysis of Language Features in English Advertisement 英语专业毕业论文.docVIP

An Analysis of Language Features in English Advertisement Acknowledgements First, I want to thank my supervisor for her help. This thesis is completed in Miss Wang’s carefully guidance and strong support. Her careful attitude and vast knowledge have an important impact to me. She is my example both in daily and working life. Second, I want to thank my classmates and friends. All of us come from different places and have different characters, but we could get along very well. We learn from each other and help each other. At last, my thanks would go to my beloved family for their loving considerations and great confidence in me all through these years. My parents bring me up and teach me with their heart. I hope my dear mother and father can have a healthy life. Thank my teachers, roommates for their help with my thesis. Thank you very much! Contents Abstract i 摘要 ii Introduction 1 1. The Features of Headline Advertisement 2 2. Important Features of Advertisement Writing 2 3. The Features of Advertising English 2 3.1 Lexical Characteristic of Advertising English 3 3.1.1 The Use of Adjectives 3 3.1.2 The Use of personal pronouns 3 3.1.3 Word Creation 4 3.1.4 The Repeat of Vocabulary 4 3.1.5 Using Acronym or Compound to Save Advertising pages 4 3.1.6 Genteelism and Vulgarism 4 3.2 Syntax Characteristic of Advertising English 5 3.2.1 Prefer to Use Simple sentences 5 3.2.2 More Uses Imperative Sentences 5 3.2.3 General Question 5 3.2.4 Elliptical Sentence 6 3.2.5 Compound Sentence 6 3.2.6 Negative Sentence and Active Tense and Present Tense 6 3.3 Using Rhetoric 6 3.3.1 Analogy 7 3.3.2 Parallelism 7 3.3.3 Personification 7 3.3.4 Pun 7 3.3.5 Irony 8 4. Aesthetic Exploration of Advertising Language 8 4.1 Rhyming 8 4.2 Font Beauty 8 4.3 Pattern Beauty 9 4.4 The Beauty of Artistic Conception 9 4.5 Creative Beauty 10 4.6 Good Communication 10 Conclusion 11 Bibliography 12 Appendix 13 Abstract Advertising, just as its name imply that is widely