设计专业英语第一章 什么是设计.ppt

广告是一门浓缩的、综合的、商业性的艺术，广告英语作为一种应用语言，因其所具有的特殊效用，已逐渐从普通英语中独立出来而发展成为非规范化的专用语言，用词造句与普通英语也有许多差异，并随着广告的发展、时代的前进、科技的进步及社会的变更而变化。 你熟悉这些广告英语表达吗？ 1.Time is what you make of it.(Swatch) 2.Make yourself heard.(Ericsson) 3.Engineered to move the human spirit.(Mercedes-Benz) 4.Start Ahead.(Rejoice) 5.A diamond lasts forever.(De Bierres) 6.Fresh-up with Seven-up.(Seven-up) 7.Intel Inside.(Intel Pentium) 8.Connecting People.(Nokia) 9.For the Road Ahead.(Honda) 10.Let us make things better.(Philips) 11.Enjoy Coca-Cola.(Coca-Cola) 12.Generation Next.(Pepsi) 13.The Relentless Pursuit of Perfection.(Lexus) 14.Communication unlimited.(Motorola) 15.Focus on life.(Olympus) 16.Behind that healthy smile，there ’s a Crest kid.(Crest toothpaste) * * So what is design? What can it do? How is it done? *